Current plans
Free, Comfort, Power, and Enterprise
MailerLite pricing guide
MailerLite Pricing in 2026
MailerLite costs $0 on Free, while paid plans start at $12/month. Compare current plans, subscriber tiers, send limits, billing rules, and upgrade triggers before you choose.
Last reviewed: September 6, 2026Manually checked against official pricing, help, promotion, and legal sources on September 6, 2026.
Quick verdict
MailerLite costs $0 on Free. Paid plans start at $12/month for Comfort and $25/month for Power, while Enterprise pricing is custom. Most buyers should move to Comfort when Free's 250-subscriber or 2,500-email ceiling becomes restrictive, then compare Power when they need unlimited sending, seats, or active feature use.
Starting prices
Free $0; Comfort from $12/month; Power from $25/month; Enterprise custom
Free plan limits
250 active subscribers and 2,500 emails per month
What changes cost
Your subscriber tier and monthly sending volume
When to upgrade
Choose Comfort for regular newsletters; choose Power when unlimited sending or operating limits matter
Current plan comparison
Free vs Comfort vs Power vs Enterprise
Free
Proof-of-concept newsletters, tiny lists, and first lead magnets.
- Starting price
- $0
- Subscriber tier start
- Up to 250 active subscribers
- Monthly send limit
- 2,500 monthly emails
- User seats
- 2 seats
- Automations
- 3 active automations, 5 steps
- Websites / landing pages
- 1 active website and 1 active landing page
- Forms / popups
- 3 active forms
- Digital products / bookings
- 1 active product or booking
- Paid newsletters
- Not available on Free
- AI features
- Limited
- Support
- Email and chat during the 14-day premium trial
Comfort
Most creators, bloggers, and small businesses that need a real paid plan without unlimited everything.
- Starting price
- From $12/month
- Subscriber tier start
- Starts at the 500-subscriber tier
- Monthly send limit
- 10x the top of your subscriber tier
- User seats
- 3 seats
- Automations
- 50 active automations, 100 steps
- Websites / landing pages
- 10 active landing pages and websites combined
- Forms / popups
- 10 signup forms and pop-ups
- Digital products / bookings
- 5 active products or bookings
- Paid newsletters
- Available with Stripe
- AI features
- AI writing assistant, subject line generator, smart sending
- Support
- 24/7 email support
Power
Teams that send often, run several funnels, need unlimited seats, or want live chat support.
- Starting price
- From $25/month
- Subscriber tier start
- Starts at the 500-subscriber tier
- Monthly send limit
- Unlimited monthly emails, subject to fair use
- User seats
- Unlimited seats
- Automations
- Unlimited active automations, 100 steps
- Websites / landing pages
- Unlimited websites and landing pages
- Forms / popups
- Unlimited signup forms and pop-ups
- Digital products / bookings
- Unlimited products and bookings
- Paid newsletters
- Available with Stripe
- AI features
- AI writing assistant, subject line generator, smart sending
- Support
- 24/7 live chat and email support
Enterprise
Large lists, deliverability-sensitive programs, procurement needs, and teams that want dedicated services.
- Starting price
- Custom
- Subscriber tier start
- 200,000+ subscribers
- Monthly send limit
- Custom sending volume
- User seats
- Unlimited seats
- Automations
- Custom solution
- Websites / landing pages
- Custom solution
- Forms / popups
- Custom solution
- Digital products / bookings
- Custom solution
- Paid newsletters
- Verify with sales
- AI features
- Verify with sales
- Support
- Priority support, onboarding, success manager
Prices and limits were checked against MailerLite pricing and related official billing/help content on September 6, 2026. Pricing, taxes, discounts, tiers, and limits may change; verify on MailerLite before buying.
MailerLite pricing (official pricing) - checked September 6, 2026MailerLite plan and billing guide (official help) - checked September 6, 2026MailerLite Free plan update (official help) - checked September 6, 2026MailerLite paid plan update (official help) - checked September 6, 2026MailerLite paid newsletter guide (official help) - checked September 6, 2026
MailerLite cost by subscriber count
Check your exact tier live
MailerLite's subscriber-tier calculator is dynamic, so we do not publish exact scenario prices that could not be reproduced from the current official source. Free is $0 for up to 250 active subscribers and 2,500 monthly emails; paid self-serve plans start at the 500-subscriber tier. Use the live pricing calculator for your list size, billing cadence, tax, and final checkout amount.
MailerLite pricing (official pricing) - checked September 6, 2026MailerLite plan and billing guide (official help) - checked September 6, 2026
Plan-by-plan breakdown
Best-fit and upgrade guidance below is our editorial interpretation of the verified plan limits, not a MailerLite billing rule.
Free
$0
What you get
- Campaigns, signup forms, a basic website, a landing page, and limited automations.
- Enough room to test positioning, collect early subscribers, and send a few small campaigns.
- A 14-day premium feature trial without needing a credit card.
What you miss
- The current 250-subscriber cap arrives quickly if a lead magnet works.
- Sending can lock after Free limits are exceeded.
- Most serious growth workflows need Comfort or Power capacity.
- Best for
- Proof-of-concept newsletters, tiny lists, and first lead magnets.
- Not ideal for
- Any business already planning paid acquisition, weekly campaigns, or fast list growth.
- Editorial upgrade trigger
- Upgrade when you approach 250 active subscribers, hit 2,500 monthly sends, or need more automations, pages, forms, products, or support.
Comfort
From $12/month
What you get
- The cheapest usable paid plan for most MailerLite buyers.
- Room for regular newsletters, simple funnels, preference center use, and AI-assisted writing.
- Enough sites, landing pages, forms, and digital products for a focused small business.
What you miss
- Comfort still has send limits tied to subscriber tier.
- User seats, forms, pages, products, bookings, and automations are capped.
- Live chat support and multiple automation triggers sit with Power.
- Best for
- Most creators, bloggers, and small businesses that need a real paid plan without unlimited everything.
- Not ideal for
- High-frequency senders, agencies with many collaborators, or sellers running several funnels at once.
- Editorial upgrade trigger
- Compare Power when send volume, automation count, seats, forms, landing pages, products, bookings, or live support become constraints.
Power
From $25/month
What you get
- Unlimited monthly emails, seats, active automations, websites, landing pages, forms, products, and bookings.
- Multiple automation triggers and 24/7 live chat support.
- A cleaner ceiling for teams where Comfort limits would be a recurring planning problem.
What you miss
- Pricing still scales with subscribers and usage.
- Enterprise-level dedicated success management and custom services are not self-serve Power defaults.
- Dedicated IP is marked separately by MailerLite and should be verified before relying on it.
- Best for
- Teams that send often, run several funnels, need unlimited seats, or want live chat support.
- Not ideal for
- A small list that only sends occasional newsletters and can live inside Comfort limits.
- Editorial upgrade trigger
- Move to Power when Comfort's send cap or operational limits would slow campaign cadence or team collaboration.
Enterprise
Custom
What you get
- Custom sending volume and priority support.
- Onboarding consultation, training, and dedicated success management.
- Account audit, performance improvements, and deliverability support.
What you miss
- No public fixed price to compare without talking to sales.
- Some add-ons, such as dedicated IP, may need separate confirmation.
- Procurement should verify contract terms, approval rules, and renewal pricing directly.
- Best for
- Large lists, deliverability-sensitive programs, procurement needs, and teams that want dedicated services.
- Not ideal for
- Self-serve buyers who can fit comfortably inside Comfort or Power.
- Editorial upgrade trigger
- Talk to sales at 200,000+ subscribers, or earlier if you need dedicated deliverability help, custom sending volume, procurement support, or onboarding services.
Which plan should you choose?
These recommendations are editorial guidance based on the verified plan limits.
Newsletter beginner / creator
Start Free, then move to Comfort once the idea is proven.
Solo blogger
Comfort is usually the cleanest fit once regular publishing starts.
Small business
Comfort first; compare Power if you need unlimited sends or more team capacity.
Ecommerce store
Power if campaigns, segments, and automations are frequent; otherwise Comfort may be enough.
Agency / team
Power for unlimited seats and less operational friction.
Paid newsletter operator
Comfort can validate the offer; Power fits broader funnels and frequent sends.
Course / digital product seller
Comfort for a small catalog; Power for multiple products, bookings, and funnels.
High-volume sender
Power, then Enterprise when scale or deliverability support needs grow.
Mailchimp migration user
Comfort if you want simpler pricing and enough core email features; verify import and approval rules.
Nonprofit
Comfort or Power after verifying nonprofit discount eligibility and discount stacking rules.
AI workflow / automation user
Comfort for AI writing and simple automation; Power for higher-volume automated programs.
Hidden costs and gotchas
Active subscriber counting
Billing is based on active subscribers; unsubscribed and bounced contacts do not count.
Cumulative billing-cycle count
An address active at any point in the cycle can count until the billing anniversary resets.
Comfort send limits
Comfort includes 10x the top of the subscriber tier each month, so send volume can matter as much as list size.
Paid over-limit behavior
Subscriber or send overages can trigger an automatic paid-tier upgrade. Charge and timing behavior depends on monthly versus annual billing; accounts created before June 16, 2026 transition at renewal or a manual plan change.
Free over-limit behavior
Free does not auto-charge, but campaigns, automations, and subscriber imports can pause after subscriber or send limits are exceeded.
Taxes
VAT or sales tax may be added at checkout depending on location.
Discount stacking
MailerLite says only one discount can be applied at a time, so annual and nonprofit discounts cannot be stacked.
Approval and anti-spam
MailerLite monitors accounts for compliance with terms and anti-spam expectations.
MailerLite plan and billing guide (official help) - checked September 6, 2026MailerLite Free plan update (official help) - checked September 6, 2026MailerLite paid plan update (official help) - checked September 6, 2026MailerLite terms and anti-spam expectations (official legal) - checked September 6, 2026
Competitor pricing matrix
Mailchimp
- Entry price / free plan
- Free plan exists; screenshot shows Essentials from $110/month after a 12-month promotional $93.50/month rate at 10,000+ contacts.
- Pricing logic
- Contact and send-limit based, with feature gates by plan.
- Automation depth
- Stronger advanced marketing features on higher tiers.
- Best use case
- Teams that want a mature, broad email marketing suite.
- Editorial verdict
- Compare if brand familiarity matters; MailerLite is usually simpler for lean newsletter programs.
Brevo
- Entry price / free plan
- Starter from $9/month; Standard from $18/month; Professional from $499/month; Enterprise custom.
- Pricing logic
- Email sends and feature add-ons matter more than pure subscriber count.
- Automation depth
- Good for email plus SMS and transactional-adjacent workflows.
- Best use case
- Businesses that care about send volume, SMS, or CRM-adjacent messaging.
- Editorial verdict
- Shortlist Brevo when subscriber-count pricing is the wrong model.
Kit
- Entry price / free plan
- Newsletter is free for 1,000 subscribers with limited automations; Creator $39/month and Creator Pro $79/month at 1,000 subscribers.
- Pricing logic
- Subscriber-count model with creator monetization features.
- Automation depth
- Creator automation is strong, especially for tagging and sequences.
- Best use case
- Creators, newsletter operators, and audience businesses.
- Editorial verdict
- Compare Kit when creator commerce and audience workflows are the main job.
ActiveCampaign
- Entry price / free plan
- Starter starts at $15/month billed annually; Plus $49, Pro $79, Enterprise $145.
- Pricing logic
- Contacts, seats, CRM, and automation depth drive cost.
- Automation depth
- Much deeper CRM and lifecycle automation.
- Best use case
- Sales-driven automation, lead scoring, and complex customer journeys.
- Editorial verdict
- Better for advanced automation; overbuilt for many MailerLite-style newsletters.
GetResponse
- Entry price / free plan
- Screenshot shows free-trial CTAs for Starter, Marketer, and Creator; Enterprise is custom pricing.
- Pricing logic
- List size, plan level, webinars, funnels, and automation features matter.
- Automation depth
- Broader marketing suite than pure newsletter tools.
- Best use case
- Marketers who want email plus funnels, webinars, and campaign tools.
- Editorial verdict
- Compare when you need more campaign infrastructure than MailerLite provides.
Constant Contact
- Entry price / free plan
- Lite starts at $12/month; Standard $35/month; Premium $80/month; Teams is contact-us pricing.
- Pricing logic
- Contact tiers and feature access drive cost.
- Automation depth
- Practical small-business automation, not the deepest lifecycle engine.
- Best use case
- Local businesses and nonprofits that value hand-holding and support.
- Editorial verdict
- Worth checking for support-led buyers; MailerLite is often cleaner for self-serve creators.
Choose MailerLite if
- You want newsletters, landing pages, forms, simple automation, and monetization in one lightweight tool.
- Comfort's $12/month starting point and 10x send-limit model fit your expected list growth.
- You prefer a simpler email platform over a heavy CRM or enterprise marketing suite.
- You are comfortable verifying the live subscriber tier before checkout.
Avoid MailerLite if
- You need full CRM ownership, complex sales pipelines, or advanced lead scoring.
- Your send volume makes Comfort too tight and Power too expensive compared with send-volume competitors.
- You need guaranteed deliverability services, procurement terms, or dedicated support without an Enterprise conversation.
- You do not want account approval, anti-spam review, or billing-cycle subscriber counting rules.
FAQ
Is Creator an official MailerLite plan?
No. MailerLite does not currently list a separate official plan named Creator. Creators usually choose Free, Comfort, or Power based on list size, sending, automation, and team needs.
Does MailerLite have a free plan?
Yes. MailerLite has a Free plan, but the current limit is up to 250 subscribers and 2,500 monthly emails. It is useful for testing, not a forever plan for most growing lists.
Does MailerLite have promo codes?
Promotions can change, so do not rely on unverified codes. Confirm any current offer on MailerLite's official pricing page or the verified affiliate landing page before checkout.
How much does MailerLite cost?
The official page currently lists Free at $0, Comfort from $12/month, Power from $25/month, and Enterprise as custom. Pricing scales by subscribers and sending, so verify your exact tier on the official pricing page.
What is the cheapest paid MailerLite plan?
Comfort is the cheapest paid plan in the current structure, starting at $12/month before taxes or discounts.
Which MailerLite plan is best for most users?
Comfort is best for most users because it removes the tight Free limits without jumping straight to Power's unlimited-capacity model.
What happens if I exceed the free plan limit?
MailerLite says Free accounts are not auto-charged, but campaigns, automations, and subscriber imports can pause until you upgrade, reduce active subscribers, or wait for the monthly send limit to reset.
Does MailerLite charge by subscribers or emails?
Both matter. MailerLite says pricing is based on the number of subscribers and the volume you send.
Does MailerLite count unsubscribed contacts?
MailerLite says billing is based on active subscribers, and unsubscribed or bounced subscribers do not count.
Does MailerLite auto-upgrade your plan?
For paid accounts, subscriber or send overages can trigger an automatic tier upgrade. The charge and timing depend on monthly versus annual billing, and accounts created before June 16, 2026 transition at renewal or a manual plan change.
Is MailerLite cheaper than Mailchimp?
Often for simple newsletter use, but not always for every list size or send volume. Compare the live tiers for your subscriber count and required features.
Does MailerLite offer an annual discount?
The official pricing page currently says yearly billing can save 10%. Treat annual-equivalent numbers as approximate until checkout.
Does MailerLite offer a nonprofit discount?
Yes. MailerLite says eligible nonprofit organizations can receive a 30% discount on paid plans after verification.
Can I stack discounts?
MailerLite says it can only apply one discount at a time, so do not assume annual and nonprofit discounts stack.
Is MailerLite good for paid newsletters?
It can be, especially if you want email, landing pages, subscriptions, and simple products in one tool. Compare Comfort and Power limits before committing.
Does MailerLite include automation on Free or Comfort?
Yes. Free includes limited visual automation capacity, while Comfort expands active automations and automation steps.
Can I cancel or switch plans anytime?
MailerLite says you can switch plans in the Billing and Plan area, but downgrades and annual-to-monthly changes may wait until the current billing cycle or annual term ends.
Verify current MailerLite pricing
If MailerLite still fits after the checklist, confirm the exact subscriber tier, send limit, tax, discount, and renewal details on the official pricing page.