Pricing guide

MailerLite Pricing Explained

A practical breakdown of MailerLite pricing, free plan limits, paid plans, upgrade triggers, and whether MailerLite is worth it for creators and small businesses.

Updated June 2026

Plan summary

Free vs Growing Business vs Advanced vs Enterprise

See MailerLite pricing

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Free

Who it is for: Beginners testing newsletters, forms, landing pages, and simple email automation.

Up to 500 subscribers.
12,000 monthly emails on the free plan page.
Campaign creation, automations, one website, and 10 landing pages.
Drag and drop editor, pop-ups, surveys, quizzes, and a 14-day trial of premium features.

Upgrade trigger: Upgrade when you pass Free plan limits or need branding removal, templates, AutoResend, or more advanced controls.

Caveat: Free is generous for testing, but it is not a permanent fit for every growing list.

Growing Business

Who it is for: Creators and small businesses ready to remove more limits and grow a serious email program.

Starts at $10/month according to MailerLite's official pricing FAQ.
RSS and AutoResend campaigns.
Newsletter and landing page templates.
MailerLite branding removal plus unlimited websites and landing pages.

Upgrade trigger: Choose it when the Free plan starts constraining publishing, list growth, templates, or brand presentation.

Caveat: The starting price is only a baseline; verify the live price for your subscriber count.

Advanced

Who it is for: Teams that need more users, customization, and advanced publishing controls.

Starts at $20/month according to MailerLite's official pricing FAQ.
Includes Growing Business features.
Unlimited account users.
Custom HTML editor, unsubscribe page builder, password protection, and custom code injection.

Upgrade trigger: Choose it when team access, HTML control, password protection, or custom code become important.

Caveat: Advanced can be useful, but teams with heavy CRM or enterprise automation needs should map requirements first.

Enterprise

Who it is for: Larger databases and teams that need a custom solution, especially around 100K+ subscribers.

Custom plan structure.
Designed for larger subscriber databases.
Additional support and services.
A better fit when procurement, scale, or support needs exceed self-serve plans.

Upgrade trigger: Choose it when list size, support needs, or account complexity no longer fit self-serve pricing.

Caveat: Enterprise is custom, so pricing and inclusions must be confirmed directly with MailerLite.

What drives cost

Subscriber count: MailerLite pricing can vary as your list grows.
Whether the Free plan limits are enough for your email volume, landing pages, and automations.
Branding removal, templates, AutoResend, custom HTML, users, and advanced customization needs.

Verify before buying

Current plan pricing and subscriber tiers on MailerLite's live pricing page.
Whether Free, Growing Business, Advanced, or Enterprise includes the features your workflow needs.
Whether your list size, email volume, users, and support needs change the total monthly cost.

Which MailerLite plan should you choose?

Choose Free if

you are validating a newsletter, small audience, lead magnet, or basic automation before committing budget.

Choose Growing Business if

you want templates, branding removal, AutoResend, RSS campaigns, and more room for growth.

Choose Advanced if

your team needs more users, Custom HTML, password protection, custom code, or advanced page controls.

Choose Enterprise if

you have a large database, custom support needs, or a subscriber count around 100K+.

When to upgrade from MailerLite Free

Subscriber limit: Free is listed for up to 500 subscribers.
Email volume: the free plan page mentions 12,000 monthly emails.
Branding removal: upgrade when MailerLite branding no longer fits your customer-facing experience.
Templates and AutoResend: upgrade when repeatable campaigns and growth features save enough time.
Team or customization needs: Advanced may fit better when users, HTML, password protection, or custom code matter.

MailerLite pricing compared with alternatives

MailerLite is strongest when you want email marketing plus landing pages and simple automation without a heavy CRM workflow. Alternatives may fit better if your primary need is a personal inbox, website CMS, sales CRM, or enterprise marketing automation suite.

MailerLite pricing FAQ

Does MailerLite have a free plan?: Yes. MailerLite has a Free plan for beginners with essential email marketing features, up to 500 subscribers, automations, a website, and 10 landing pages.
How much does MailerLite cost?: MailerLite's official pricing FAQ lists Growing Business from $10/month and Advanced from $20/month. Pricing can vary by subscriber count, so verify live pricing before choosing.
Does MailerLite pricing depend on subscribers?: Yes, subscriber count can affect pricing. Treat the starting prices as plan baselines, not a quote for every list size.
Is MailerLite worth it for creators?: It can be worth it for creators who need newsletters, landing pages, forms, and simple automation in one lightweight platform.
Is MailerLite enough for small businesses?: For many small businesses, yes. It is a practical fit for campaigns, landing pages, subscriber growth, and simple automations.
When should I choose Advanced?: Choose Advanced when you need unlimited account users, Custom HTML, unsubscribe page builder, password protection, custom code injection, or other advanced controls.

Related decision pages

MailerLite review Gmail vs MailerLite MailerLite vs Webflow

Pricing changes frequently. This guide is for research only; always confirm current terms, task limits, and billing rules on the vendor's official site before purchase.